{"id":1922,"date":"2026-06-22T15:03:49","date_gmt":"2026-06-22T18:03:49","guid":{"rendered":"https:\/\/palmerodespachante.uy\/?p=1922"},"modified":"2026-06-22T15:03:50","modified_gmt":"2026-06-22T18:03:50","slug":"comercio-electronico-2","status":"publish","type":"post","link":"https:\/\/palmerodespachante.uy\/index.php\/2026\/06\/22\/comercio-electronico-2\/","title":{"rendered":"COMERCIO ELECTR\u00d3NICO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>URUGUAY SE AFIANZA COMO REFERENTE EN COMERCIO ELECTR\u00d3NICO, CON LA FIDELIZACI\u00d3N DE COMPRADORES COMO DESAF\u00cdO.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uruguay mantiene una posici\u00f3n de liderazgo en el comercio electr\u00f3nico de Am\u00e9rica Latina, apoyado en altos niveles de acceso a internet, una amplia adopci\u00f3n de medios de pago digitales y una estructura log\u00edstica que facilita las compras en l\u00ednea. Sin embargo, el sector enfrenta nuevos desaf\u00edos vinculados a la fidelizaci\u00f3n de clientes y a la competencia creciente de plataformas internacionales como Temu. As\u00ed lo afirm\u00f3 la l\u00edder de Marketing y Comunicaciones de Fenicio, Carolina Maubrigadez. \u201cUruguay est\u00e1 en una posici\u00f3n muy consolidada desde hace bastante tiempo, pero tuvo una profesionalizaci\u00f3n muy fuerte a partir de la pandemia. Hoy est\u00e1 bastante avanzado en relaci\u00f3n a otros mercados de la regi\u00f3n\u201d, se\u00f1al\u00f3 la ejecutiva. Seg\u00fan explic\u00f3, el desarrollo del e-commerce local responde a una combinaci\u00f3n de factores estructurales. Entre ellos destac\u00f3 la alta penetraci\u00f3n de internet en pr\u00e1cticamente todos los niveles socioecon\u00f3micos, la bancarizaci\u00f3n impulsada en los \u00faltimos a\u00f1os y la facilidad de acceso a medios de pago digitales. A esto se suma una ventaja log\u00edstica derivada de la escala del pa\u00eds. \u201cCuando compramos algo online los env\u00edos suelen ser relativamente r\u00e1pidos y es posible acceder a productos de una punta a la otra del pa\u00eds en poco tiempo\u201d, sostuvo en el marco de la quinta edici\u00f3n de Fenicio eShow, evento que reuni\u00f3 en Montevideo a cerca de 800 participantes entre empresas, especialistas, retailers y profesionales del sector, con conferencias sobre inteligencia artificial, marketing conversacional, ciberseguridad, log\u00edstica y omnicanalidad, adem\u00e1s de la presentaci\u00f3n de casos de \u00e9xito empresariales y espacios de networking. Aunque el comercio electr\u00f3nico contin\u00faa creciendo en Uruguay, uno de los principales retos para las empresas es lograr que los consumidores vuelvan a comprar en una misma tienda. (\u00c1mbito Financiero \u2013 22\/06)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>URUGUAY SE AFIANZA COMO REFERENTE EN COMERCIO ELECTR\u00d3NICO, CON LA FIDELIZACI\u00d3N DE COMPRADORES COMO DESAF\u00cdO. Uruguay mantiene una posici\u00f3n de liderazgo en el comercio electr\u00f3nico de Am\u00e9rica Latina, apoyado en altos niveles de acceso a internet, una amplia adopci\u00f3n de medios de pago digitales y una estructura log\u00edstica que facilita las compras en l\u00ednea. Sin [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[37],"tags":[],"class_list":["post-1922","post","type-post","status-publish","format-standard","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>COMERCIO ELECTR\u00d3NICO - Palmero Despachante de Aduana<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"COMERCIO ELECTR\u00d3NICO - Palmero Despachante de Aduana\" \/>\n<meta property=\"og:description\" content=\"URUGUAY SE AFIANZA COMO REFERENTE EN COMERCIO ELECTR\u00d3NICO, CON LA FIDELIZACI\u00d3N DE COMPRADORES COMO DESAF\u00cdO. Uruguay mantiene una posici\u00f3n de liderazgo en el comercio electr\u00f3nico de Am\u00e9rica Latina, apoyado en altos niveles de acceso a internet, una amplia adopci\u00f3n de medios de pago digitales y una estructura log\u00edstica que facilita las compras en l\u00ednea. 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